The Relevance of a REALTOR

New Realtor Page

What a Realtor® does to sell your home

Pre-Listing Activities
  1. Make appointment with seller for listing presentation
  2. Send seller a written or e-mail confirmation of listing appointment and call to confirm
  3. Review pre-appointment questions.
  4. Research all comparable currently listed properties
  5. Research sales activity for past 18 months from MLS and public records databases
  6. Research "Average Days on Market" for this property of this type, price range and location
  7. Download and review property tax roll information
  8. Prepare "Comparable Market Analysis" (CMA) to establish fair market value
  9. Obtain copy of subdivision plat/complex lay-out
  10. Research property's ownership & deed type
  11. Research property's public record information for lot size & dimensions
  12. Research and verify legal description
  13. Research property's land use coding and deed restrictions
  14. Research property's current use and zoning
  15. Verify legal names of owner(s) in county's public property records
  16. Prepare listing presentation package with above materials
  17. Perform exterior "Curb Appeal Assessment" of subject property
  18. Compile and assemble formal file on property
  19. Confirm current public schools and explain impact of schools on market value
  20. Review listing appointment checklist to ensure all steps and actions have been completed Listing Presentation Activities
Listing Presentation Activities
  1. Give seller an overview of current market conditions and projections
  2. Review agent's and company's credentials and accomplishments in the market
  3. Present company's profile and position or "niche" in the marketplace
  4. Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
  5. Offer pricing strategy based on professional judgment and interpretation of current market conditions
  6. Discuss Goals With Seller To Market; EffectivelyExplain market power and benefits of Multiple Listing Service
  7. Explain market power of web marketing, IDX and REALTOR.com
  8. Explain the work the brokerage and agent do "behind the scenes" and agent's availability on weekends
  9. Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers
  10. Present and discuss strategic master marketing plan
  11. Explain different agency relationships and determine seller's preference
  12. Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature
  13. Review current title information
Once Property is under Listing Agreement
  1. Measure overall and heated square footage
  2. Measure interior room sizes
  3. Confirm lot size via owner's copy of certified survey, if available
  4. Note any and all unrecorded property lines, agreements, easements
  5. Obtain house plans, if applicable and available
  6. Review house plans and make copy
  7. Order plat map for retention in property's listing file
  8. Prepare showing instructions for buyers' agents and agree on showing time window with seller
  9. Obtain current mortgage loan(s) information: companies and & loan account numbers
  10. Verify current loan information with lender(s)
  11. Check assumability of loan(s) and any special requirements
  12. Discuss possible buyer financing alternatives and options with seller
  13. Review current appraisal if available
  14. Identify Home Owner Association manager if applicable
  15. Verify Home Owner Association Fees with manager - mandatory or optional and current annual fee
  16. Order copy of Homeowner Association bylaws, if applicable
  17. Research electricity availability and supplier's name and phone number
  18. Calculate average utility usage from last 12 months of bills
  19. Research and verify city sewer/septic tank system
  20. Water System: Calculate average water fees or rates from last 12 months of bills )
  21. Well Water: Confirm well status, depth and output from Well Report
  22. Natural Gas: Research/verify availability and supplier's name and phone number
  23. Verify security system, current term of service and whether owned or leased
  24. Verify if seller has transferable Termite Bond
  25. Ascertain need for lead-based paint disclosure
  26. Prepare detailed list of property amenities and assess market impact
  27. Prepare detailed list of property's "Inclusions & Conveyances with Sale”
  28. Compile list of completed repairs and maintenance items
  29. Send "Vacancy Checklist" to seller if property is vacant
  30. Explain benefits of Home Owner Warranty to seller
  31. Assist sellers with completion and submission of Home Owner Warranty Application
  32. When received, place Home Owner Warranty in property file for conveyance at time of sale
  33. Have extra key made for lockbox
  34. Verify if property has rental units involved. And if so: Make copies of all leases for retention in listing file
  35. Verify all rents & deposits
  36. Inform tenants of listing and discuss how showings will be handled Arrange for installation of yard sign
  37. Assist seller with completion of Seller's Disclosure form
  38. "New Listing Checklist" Completed
  39. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability
  40. Review results of Interior Décor Assessment and suggest changes to shorten time on market
  41. Load listing into transaction management software program
  42. Prepare MLS Profile Sheet -- Agents is responsible for "quality control" and accuracy of listing data
Entering Property in MLS Service
  1. Entering Property in Multiple Listing Service Database
  2. Enter property data from Profile Sheet into MLS Listing Database
  3. Proofread MLS database listing for accuracy - including proper placement in mapping function
  4. Add property to company's Active Listings list
  5. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours
  6. Take additional photos for upload into MLS and use in flyers.
  7. Discuss efficacy of panoramic Photography
  8. Create print and Internet ads with seller's input Marketing The Listing
Marketing Your Home
  1. Coordinate showings with owners, tenants, and other Realtors®.
  2. Return all calls - weekends included
  3. Install electronic lock box if authorized by owner.
  4. Program with agreed-upon showing time windows
  5. Prepare mailing and contact list
  6. Generate mail-merge letters to contact list
  7. Order “Just Listed” labels & reports
  8. Prepare flyers & feedback faxes
  9. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
  10. Prepare property marketing brochure for seller's review
  11. Arrange for printing or copying of supply of marketing brochures or fliers
  12. Place marketing brochures in all company agent mail boxes
  13. Upload listing to company and agent Internet site, if applicable
  14. Mail Out "Just Listed" notice to all neighborhood residents
  15. Advise Network Referral Program of listing
  16. Provide marketing data to buyers coming through international relocation networks
  17. Provide marketing data to buyers coming from referral network
  18. Provide "Special Feature" cards for marketing, if applicable
  19. Submit ads to company's participating Internet real estate sites
  20. Price changes conveyed promptly to all Internet group
  21. Reprint/supply brochures promptly as needed
  22. Loan information reviewed and updated in MLS as required
  23. Feedback e-mails/faxes sent to buyers' agents after showings
  24. Review weekly Market Study Discuss feedback from showing agents with seller to determine if changes will accelerate the sale Place regular weekly update calls to seller to discuss marketing & pricing
  25. Promptly enter price changes in MLS listing database
  26. Receive and review all Offer to Purchase contracts submitted by buyers or buyers' agents.
New Realtor Page

The Offer & Contract
  1. Evaluate offer(s) and prepare a "net sheet" on each for the owner for comparison purposes
  2. Counsel seller on offers. Explain merits and weakness of each component of each offer
  3. Contact buyers' agents to review buyer's qualifications and discuss offer
  4. Fax/deliver Seller's Disclosure to buyer's agent or buyer upon request and prior to offer if possible
  5. Confirm buyer is pre-qualified by calling Loan Officer
  6. Obtain pre-qualification letter on buyer from Loan Officer
  7. Negotiate all offers on seller's behalf, setting time limit for loan approval and closing date
  8. Prepare and convey any counteroffers, acceptance or amendments to buyer's agent
  9. Fax copies of contract and all addendums to closing attorney or title company
  10. When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer's agent
  11. Record and promptly deposit buyer's earnest money in escrow account.
  12. Disseminate "Under-Contract Showing Restrictions" as seller requests
  13. Deliver copies of fully signed Offer to Purchase contract to seller
  14. Fax/deliver copies of Offer to Purchase contract to Selling Agent
  15. Fax copies of Offer to Purchase contract to lender
  16. Provide copies of signed Offer to Purchase contract for office file
  17. Advise seller in handling additional offers to purchase submitted between contract and closing
  18. Change status in MLS to "Sale Pending”
  19. Update transaction management program to show "Sale Pending”
  20. Review buyer's credit report results -- Advise seller of worst and best case scenarios
  21. Provide credit report information to seller if property will be seller-financed
  22. Assist buyer with obtaining financing, if applicable and follow-up as necessary
  23. Coordinate with lender on Discount Points being locked in with dates
  24. Deliver unrecorded property information to buyer
  25. Order septic system inspection, if applicable
  26. Receive and review septic system report and assess any possible impact on sale
  27. Deliver copy of septic system inspection report lender & buyer
  28. Deliver Well Flow Test Report copies to lender & buyer and property listing file
  29. Verify termite inspection ordered Tracking the Loan ProcessVerify mold inspection ordered, if required
Tracking the Loan Process
  1. Confirm Verifications Of Deposit & Buyer's Employment Have Been Returned
  2. Follow Loan Processing Through To The Underwriter
  3. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale
  4. Contact lender weekly to ensure processing is on track
Home Inspection
  1. Relay final approval of buyer's loan application to seller
  2. Coordinate buyer's professional home inspection with seller
  3. Review home inspector's report
  4. Enter completion into transaction management tracking software program
  5. Explain seller's responsibilities with respect to loan limits and interpret any clauses in the contract
  6. Ensure seller's compliance with Home Inspection Clause requirements
  7. Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
  8. Negotiate payment and oversee completion of all required repairs on seller's behalf, if needed
The Appraisal
  1. Schedule Appraisal
  2. Provide comparable sales used in market pricing to Appraiser
  3. Follow-Up On Appraisal
  4. Enter completion into transaction management program
  5. Assist seller in questioning appraisal report if it seems too low
Closing Prepartions and Duties
  1. Contract Is Signed By All Parties
  2. Coordinate closing process with buyer's agent and lender Update closing forms & files
  3. Ensure all parties have all forms and information needed to close the sale
  4. Select location where closing will be held
  5. Confirm closing date and time and notify all parties
  6. Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates
  7. Work with buyer's agent in scheduling and conducting buyer's Final Walk-Thru prior to closing
  8. Research all tax, HOA, utility and other applicable prorations
  9. Request final closing figures from closing agent (attorney or title company)
  10. Receive & carefully review closing figures to ensure accuracy of preparation
  11. Forward verified closing figures to buyer's agent
  12. Request copy of closing documents from closing agent
  13. Confirm buyer and buyer's agent have received title insurance commitment
  14. Provide "Home Owners Warranty" for availability at closing
  15. Review all closing documents carefully for errors
  16. Forward closing documents to absentee seller as requested
  17. Review documents with closing agent (attorney)
  18. Provide earnest money deposit check from escrow account to closing agent
  19. Coordinate this closing with seller's next purchase and resolve any timing problems
  20. Have a "no surprises" closing so that seller receives a net proceeds check at closing
  21. Refer sellers to one of the best agents at their destination, if applicable
  22. Change MLS status to Sold.
  23. Enter sale date, price, selling broker and agent's ID numbers, etc.
  24. Close out listing in transaction management program
Follow Up After Closing
  1. Answer questions about filing claims with Home Owner Warranty company if requested
  2. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
  3. Respond to any follow-on calls \provide any additional information required from office files

Selling your home is not a DIY Project. After all this is the biggest investment of your life.

Hire a professional


(Or in this case the other 172)